Work

Results, roles and the systems behind them

Every number comes from a real engagement. Some clients are confidential, so their names are withheld, not their results.

Ebenezer Dada seated, looking at the camera

I am a growth marketer in Nigeria, working remotely with EST and PST overlap. I have run content, paid media and automation for agencies, nonprofits, a cybersecurity executive and a public health training program.

I am also studying Computer Science at the University of the People.

Download résumé (PDF)

Selected results

Nine results from real engagements, grouped by the stage of the system they move. Some clients are confidential, so their names are withheld, not their results.

Attention53%LinkedIn impressions, month over month
Confidential client
Attention945New followers in two months
Confidential client
Book20xInstagram-to-book-sales conversion vs LinkedIn
Confidential client
Qualify45%Qualified lead uplift
Thrve Partners
Attention120%Ad budget expansion in four weeks
Thrve Partners
Capture200+Event sign-ups in under 8 weeks
POB Community
Attention600+New LinkedIn followers in seven months
Dethwench Professional Services
Capture239Newsletter subscribers in three months
Confidential client
Book10 to 20Qualified leads a month from one webinar funnel
Dethwench Professional Services

Roles

Personal Branding and Growth Strategist

Confidential client, cybersecurity executive and author
June 2026 to present

  • Run content, newsletter and email automation across LinkedIn, Instagram and Substack.
  • Repositioned the brand around four core themes and rebuilt the content system to match.
  • Built cross-platform reporting that showed where book sales actually came from.
  • Launched a webinar campaign and DM workflows that routed warm leads to sales.

Fractional Head of Marketing

Thrve Partners
February to May 2026

  • Moved the agency from brand awareness to B2B lead generation.
  • Built 30 to 90 day plans for legal and B2B tech clients and managed an Associate Marketing Manager.
  • Ran Meta Ads across the United States and Nigeria for a book launch.
  • Automated lead capture with deep-link CRM routing and ManyChat.

Marketing Strategist

POB Community
May to October 2025

  • A/B tested landing pages and cut sign-up friction.
  • Led the "Heroes of Our Future" campaign: 50,000+ impressions, 30,000+ organic reach.

Marketing Director

Dethwench Professional Services
June 2023 to December 2024

  • Built a webinar funnel producing 10 to 20 qualified leads a month for a high-ticket training program.
  • Repositioned content for public health professionals and directed 50+ nurture assets.

Tools

  • Meta Ads
  • Google Ads
  • LinkedIn Campaign Manager
  • TikTok Ads
  • Google Analytics
  • Zoho CRM
  • ManyChat
  • MailerLite
  • Notion
  • Canva
  • CapCut