Writing
Notes from the work
Funnels, agency systems and automation, from real engagements.
What 200+ Sign-Ups in 8 Weeks Taught Me About A/B Testing on a Small Budget
Test the highest-friction step first, and make sure the traffic is right.
September 2026, 3 min readRead the noteFreelancer, Fractional Lead or Full-Time Hire: Which Does Your Agency Need?
Match the role to the gap, not to the job post you know how to write.
September 2026, 3 min readRead the noteVanity Metrics vs Qualified Conversion: A Reporting Framework Clients Trust
Lead with what cannot be inflated by noise.
September 2026, 3 min readRead the noteThe 30-to-90-Day Framework That Makes Every Client Engagement Repeatable
One skeleton for every client engagement, so strategy stops starting from a blank page.
August 2026, 3 min readRead the noteThe Budget Reallocation Playbook Behind a 45% Qualified Lead Uplift
Spend followed signal, not the other way around.
August 2026, 3 min readRead the noteDeep-Link CRM Routing and ManyChat: Replacing Manual Lead Qualification
Remove the manual step instead of hiring someone to be more careful at it.
August 2026, 3 min readRead the noteWhat a Fractional Head of Marketing Does That a Freelancer Does Not
Agencies rarely have a hiring problem. They have a role-definition problem.
August 2026, 3 min readRead the noteFrom Zero to 239 Newsletter Subscribers in 3 Months
The system underneath the screenshot, and the channel finding that changed the plan.
August 2026, 3 min readRead the noteOne LinkedIn Framework, Five Clients: Do Not Reinvent Strategy Per Account
A framework gap, not a talent gap, explains why one client thrives and another stalls.
August 2026, 3 min readRead the noteThe Webinar Funnel Behind 10 to 20 Qualified Leads a Month
Consistency beats spikes when you are selling a high-ticket program.
August 2026, 3 min readRead the note